OK Go: Music Video Genius
In 2005, shortly after the birth of Youtube, the members of the American alternative band OK Go made a video for the song “A Million Ways.” The video was never intended for public consumption but once it was uploaded, it was a hit. The video was an intentionally goofy, choreographed dance by the band which no one expected to help create the lexicon “going viral.” Twelve years later the video has received millions of views on Youtube.
OK Go’s Treadmill Dancing
After this unexpected viral success, band member Kulash explains in a Washington Post interview “that we were like, if we can do this by accident, we should do it on purpose. And that’s when we did the treadmill dance at my sister’s house in Florida.” The quirky video for “Here It Goes Again” has the band synchronize dancing across eight running treadmills. They shot the video as a single long take. The video’s original concept shows Ok Go’s talent for making music videos. “Here It Goes Again” further fuels the popularity of the Los Angeles based band. It received over 50 million views within the first four years and warranted the group a Grammy Award in 2007 for “Best Short-Form Music Video.”
Rube Goldberg Machine
If you are a fan of the band or their videos, you know that they continue to think outside of the box, creating an ever growing catalog of amazing videos. Their most popular to date is the video for “This Too Shall Pass”, featuring the band performing within an elaborate Rube Goldberg Machine built inside a warehouse. This video also looks like a single longshot, but you can see that members of the band have paint splatter from possible earlier takes.
They continue to win numerous accolades and awards since their viral goofy dance number in 2005. There appears to be no end to their creativity and imagination. If you want to see more of their videos check out their YouTube channel.